Bridal boutique and award-winning graduate launch bridesmaid collection

Sheffield-based White Room Bridal Boutique has announced that Kate Harrod ~ named 2011 student bridal designer of the year by Bridal Buyer ~ is their in-house designer.

The first collection will be a capsule bridesmaid collection, ‘White Room Maid by Kate Harrod.’ A couture service for the mother of the bride will also be offered, and more throughout next year.

Accessories designer Debbie Carlisle Bouquets, also based in Sheffield, will create an exclusive range to compliment Kate’s designs.

The White Room opened in July 2011 and stocks Jenny Packham, Cymbeline, Claire Pettibone and Stephanie Allin. They also sell Rosie Willett and Jenny Packham accessories and Rachel Simpson and Filippa Scott shoes.

They have a policy of championing local, female-run wedding businesses. They also support new and up and coming designers, by offering them the chance to sell their designs through the boutique while the White Room works on a cost recovery-only basis.

The collaboration with Kate Harrod came about after Chloe and Kieren Curry, from the White Room, contacted Sheffield Hallam University to see if they could support the fashion design course.

Kieren said: “I also wanted to see if he could recommend anyone who had completed the course and that had a level of potential that we could support and develop.”

Lecturer David Morrish put the pair in touch with Kate, who graduated in November 2011.

“The main thing that impressed me about Kate was not just her design ability but her determination, drive and ambition to be and offer the best,” Kieren added.

Chloe said: “We knew when looking at opening the White Room that we wanted to bring something young, contemporary and fresh into the industry.”

She said brides expressed frustration about not being able to find bridesmaid gowns to compliment the more individual style of bridal gowns, as well as complimenting varying body shapes and express their individuality.

“The initial collection will revolve around offering an alternative to the high street and off-the-peg ranges that currently exist,” Chloe added.

The dresses will be made in Sheffield from material sourced within the region.

Kate Harrod said: “I feel honoured to have been approached by the White Room, made all the more special that it is in my home town. I am looking forward to being able to showcase my potential.”

Need to know:
The White Room, 20 Norfolk Row, Sheffield, S1 2PA
Web ~ www.whiteroombridal.co.uk; email ~ chloe@whiteroombridal.co.uk; phone ~ 0114 2722336

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